
The Founder.
Twisted Loop was born out of the kind of life that demands more than most people will ever know. Growing up in Central Texas, I saw firsthand what it takes to carry on the Western tradition. It’s not just about saddling a horse or stepping into the arena — it’s about the countless hours of work before you ever get there.
It’s hauling hay under the blazing sun, mending fences, cleaning stalls, and tending livestock — all while the weather reminds you that grit matters more than comfort. It’s the unending cycle of preparation — the sweat, the dirt, the time, and the dedication — all for a moment that lasts merely seconds in the arena, yet defining a lifetime of dedication.
Most of the time, the money you take home doesn’t come close to what you put in. But rodeo, farming, and ranching were never about the prize money. They’ve always been about pride, discipline, and carrying on something bigger than yourself.
Those traditions are what families have been passing down for generations — from grandfathers and grandmothers, to parents, to their kids, and now to their kids’ kids. It’s a cycle of grit and heritage that keeps us grounded and gives us purpose. The work is hard, but the legacy is priceless.
That’s what Twisted Loop represents. It’s not just apparel — it’s a mark of belonging. It’s for everyone who’s ever hauled hay, worked cattle, cared for the land, or kept the rodeo tradition alive. It’s for those who were raised in this lifestyle, and those who honor it with heart of family, even from a different path, recognizing the value of grit, heritage, and family traditions.
When you wear Twisted Loop, you’re telling the world you’re part of this legacy — carrying forward stories of grit and sacrifice that deserve to be remembered, leaving your mark today and shaping the generations to come.
- Founder, Twisted Loop Brands.

Why Twisted Loop Exists
After decades in this lifestyle, I saw a gap that needed filling. Too often, you're stuck choosing between clothes that will work for the barn or practicing and then there are clothes that look good in town. I wanted to create something that represents who you really are — pieces you can work cattle in all morning, or even wear to dinner without missing a beat.
You know you've got something special when your kids start borrowing it from your closet and you never get it back. That's the standard we're building to — western wear so authentic and versatile that it becomes part of your family's story.

Your Place in the Story
Twisted Loop isn't just a brand — it's for everyone who carries grit in their hands and tradition in their heart. When you wear Twisted Loop, you're part of a community, your family that believes in doing things the right way, honoring where we come from, and building something that lasts.
Together, we keep the Western way alive for the next generation.
Twisted Loop
Where Proud Traditions Begin